A delicate roasted green tea powder with notes of toasted grain, light nuts, and soft caramel. Its gentle roast creates a smooth, tea-forward flavor with natural sweetness and minimal smokiness. More subtle than dark-roast hojicha, it is especially delicious whisked with milk for a cozy hojicha latte or prepared simply with water.

Roast Hojicha Powder · Uji, Japan · 30 g

29

Black matcha

Tasting notes: Umami,
fresh greens, natural sweetness and a creamy finish.

Cultivars: Samidori, Okumidori and Yabukita.

How to prepare: Whisk 2–3 g of matcha with 2 oz of water at 160°F until frothy. Add more water or your favorite milk if desired.

A vibrant ceremonial-grade matcha with deep umami, natural sweetness, and a smooth, creamy finish. Made from shade-grown tea leaves that are carefully stone-milled into an exceptionally fine powder, this matcha has a balanced flavor with fresh green notes and very little bitterness. Enjoy it traditionally with water or add milk for a refined matcha latte.

Ceremonial Grade · Uji, Japan · 30 g

34

Uji Matcha

Clip it to your keys, bag, or wherever you keep the things you never leave without.

Rule 25/7 — feels like an extra hour.

A tiny coffee bean with a little extra time inside.

9

Rule 25/7 logo keychain

Necklace - 28$
Keychain - 15$

100% of proceeds go to Rescue 25/7, helping animals in need get food, care, shelter, and a second chance.

Beauty that gives back.

One of a kind, made from natural seashells by MAREE. A little piece of the ocean you can wear — with a purpose behind it.

The Ocean Heals — Seashell Jewelry

Bring our coffee
home with you

order on doordash

→

order on uber eats

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order on doordash

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order on uber eats

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CUSTOM

Rule 25/7 — feels like
an extra hour.

Clip it to your keys, bag, or wherever you take a little extra time with you.

No room number, no checkout time — just Rule 25/7.

A little hotel key for the extra hour we all wish we had.

9

Rule 25/7 Hotel Keychain

Brew it your way and enjoy a little Rule 25/7 wherever you are.

Roasted by our friends at Superlost, this coffee reflects their commitment to traceable sourcing, quality beans, and paying producers above Fair Trade minimum prices.

Roasted by Superlost · Brooklyn, New York · 8 oz

21

Rule 25/7 Coffee

Tasting notes: Toasted grain, light nuttiness, soft caramel and a clean finish.

Cultivars: Blend of Uji varietals.

How to prepare: Whisk 2–3 g of hojicha powder with 2 oz of water at 160°F until smooth.
Add more water or your favorite milk if desired.

A delicate roasted green tea powder with notes of toasted grain, light nuts, and soft caramel. Its gentle roast creates a smooth, tea-forward flavor with natural sweetness and minimal smokiness. More subtle than dark-roast hojicha, it is especially delicious whisked with milk for a cozy hojicha latte or prepared simply with water.

Roast Hojicha Powder · Uji, Japan · 30 g

29

Black matcha

Tasting notes: Umami, fresh greens, natural sweetness and a creamy finish.

Cultivars: Samidori, Okumidori and Yabukita.

How to prepare: Whisk 2–3 g of matcha with 2 oz of water at 160°F until frothy. Add more water or your favorite milk if desired.

A vibrant ceremonial-grade matcha with deep umami, natural sweetness, and a smooth, creamy finish. Made from shade-grown tea leaves that are carefully stone-milled into an exceptionally fine powder, this matcha has a balanced flavor with fresh green notes and very little bitterness. Enjoy it traditionally with water or add milk for a refined matcha latte.

Ceremonial Grade · Uji, Japan · 30 g

34

Uji Matcha

Tasting notes: Umami, fresh greens, natural sweetness and a creamy finish.

Cultivars: Samidori, Okumidori and Yabukita.

How to prepare: Whisk 2–3 g of matcha with 2 oz of water at 160°F until frothy. Add more water or your favorite milk if desired.

A vibrant ceremonial-grade matcha with deep umami, natural sweetness, and a smooth, creamy finish. Made from shade-grown tea leaves that are carefully stone-milled into an exceptionally fine powder, this matcha has a balanced flavor with fresh green notes and very little bitterness. Enjoy it traditionally with water or add milk for a refined matcha latte.

Ceremonial Grade · Uji, Japan · 30 g

34

Uji Matcha

Clip it to your keys, bag, or wherever you keep the things you never leave without.

Rule 25/7 — feels like an extra hour.

A tiny coffee bean with a little extra time inside.

9

Rule 25/7 logo keychain

Necklace - 28$
Keychain - 15$

100% of proceeds go to Rescue 25/7, helping animals in need get food, care, shelter, and a second chance.

Beauty that gives back.

One of a kind, made from natural seashells by MAREE. A little piece of the ocean you can wear — with a purpose behind it.

The Ocean Heals — Seashell Jewelry

Bring our coffee
home with you

order on doordash

→

order on uber eats

→

order on doordash

→

order on uber eats

→

Great drinks begin with ingredients worth knowing.

Our coffee comes from Superlost, a Brooklyn-based roaster built around traceability, creativity, and fair compensation.

Each coffee

is also paired with original artwork created by an independent artist—because the people who grow coffee and the artists who bring its story to life both deserve to be valued.

Good coffee should taste great — and tell you where it came from.

Superlost

shares the stories and origins behind its coffees and pays producers above Fair Trade minimum prices.

Drink creatively.

superlost.com

→

sourcing premium teas from respected growers and artisans around the world.

Our matcha and hojicha come from Bowery Tea, an independent New York tea company

bowerytea.com

→

Carefully selected for its quality, freshness, and distinctive character, it creates a smooth, expressive cup with every whisk.

The matcha we serve is grown in Uji, Japan—one of the country’s most celebrated tea-producing regions—and crafted using traditional methods.

sourcing premium teas from respected growers and artisans around the world.

Our matcha and hojicha come from Bowery Tea, an independent New York tea company

bowerytea.com

→

Carefully selected for its quality, freshness, and distinctive character, it creates a smooth, expressive cup with every whisk.

The matcha we serve is grown in Uji, Japan—one of the country’s most celebrated tea-producing regions—and crafted using traditional methods.

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54 Eldridge St, NY 10002

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Rule 25/7 LLC · 54 Eldridge St, New York, NY 10002